We use a combination of biology (plant composition, genetics, terpenes) and qualitative data we gather from our team to categorize products. When we bring a new product to Ajoya, our team samples the product and records what they see, smell, taste, and feel when using the product. The product is then categorized as an Elevate, Focus, Unwind, or Settle product. Some products, like distillate products, don’t fall into any category because all of the components that influence the high are distilled out.